QUEZON CITY, July 15 (PIA) -- Micro, Small and Medium Enterprises (MSMEs) are encouraged to strengthen their online presence and digitize their businesses to adapt to the changing times and in order to bounce back stronger in the midst of the COVID-19 pandemic.
"What COVID 19 has taught us is that businesses need to innovate, otherwise they will face extinction," Mr. Dowan Kim, head of business development for Google Philippines said during the Philippine Trade Training Center - Global MSMEs Academy (PTTC-GMEA) led webinar entitled Strengthening Online Presence on July 13.
He said it is important for MSMEs is to ensure that they have online presence, and equally important is having digital influence. He cited a study conducted by Google in 2018 which showed that 65 percent of the respondents conduct research on the company before they make a purchasing decision.
"2 out of 3 customers that walked in to your business researched about you, looked at your store, searched for you, and asked questions online before they engage with you," Kim said.
Thus he urges MSMEs to put their best put forward online.
"You need to truly treat your online presence as it was your own storefront. The same way that you don't want to have a messy storefront, for the same way, that you would put a nice sign, nice billboard, outside of your store, to draw customers in, we need to start thinking about our digital presence in the same way," he shared.
Kim said that it is never too late to start digitizing their businesses to meet their business goals.
"My recommendation is make use of Google My Business, of Facebook Business Page, or Instagram page, these are the start. And what you want to do as a business is to put yourself out there. Take one step at time. Before long you're going to be fully digital company, and before you know it, you're going to increase our target demographics," he said.
Meanwhile, Deputy Executive Director of the Nelly Nita Dillera of PTTC-GMEA encourages MSMEs to master adaptability which is necessary at this time.
"Business resiliency as corporate goal is the ability to anticipate, avoid, protect, respond and recover from the effects of change and adversities. Adaptability skill is a critical soft skill necessary at this time," she said.
She also emphasized that the ability of entrepreneurs to leverage digital tools has become a must to survive the on-going crisis. (VQR/PIA-IDPD).